The Five Most Expensive Super Bowl Commercials
5 Coca-Cola (2008)
In 2008, the going rate for a Super Bowl commercial was $2.7 million, bringing Coca-Cola’s one-minute spot to $5.4 million. The “It’s Mine” commercial takes place during the Macy’s Thanksgiving Day Parade in New York. When balloons of the cartoon character Stewie Griffon and Underdog spot a floating bottle of Coca-Cola, they chase after it through the streets of Manhattan as they bump into skyscrapers. In the end, the Charlie Brown balloon nabbed the bottle of soda as it floated over Central Park.
4 Audi (2009)
Audi’s commercial, “The Chase,” starred actor Jason Statham and cost the automaker $5.6 million at $2.8 million for every 30 seconds. In the commercial, Statham channeled his “Transporter” days as a driver who eludes enemies in different Audi cars throughout the last four decades. In the final scene, Statham drove away in the latest supercharged Audi A6.
3 Pepsi (2002)
One of the more memorable Pepsi Super Bowl ads, “Joy of Pepsi,” had Britney Spears singing her way through different eras. In the ad, Spears starts out as a 1950s starlet who looks like Marilyn Monroe as she sings that Pepsi is for “those who think young.” Spears also played a 1966 retro-styled beach Barbie-like character, a hippie and eventually a modern pop star to show that the soft drink is for those of all generations. At $1.9 million per 30 seconds, the ad cost Pepsi $5.7 million to air.
2 Budweiser (2010)
At $2.9 million for every 30 seconds, Budweiser shelled out $5.8 million for the one-minute ad “Delivery Truck Bridge.” In the commercial, people in a small town are devastated because its local bridge is down, making it impossible for a Budweiser truck to deliver the town’s cases of beer. As a “City Slickers”-like song plays, the townspeople run to the truck and form a human bridge to save the day and quench their need for cheap American beer.
1 Chrysler (2011)
Chrysler’s ad, “Imported from Detroit,” was more like a mini-move than a commercial. The $12.4 million ad featured scenes of Detroit’s more glamorous side and showed rapper and Detroit native Eminem driving a sedan before entering an opera house. The commercial ran for two minutes and three seconds at $3.1 million per 30 seconds. The ad’s goal was to encourage Americans to support the domestic auto industry and to purchase the luxury Chrysler 200.